The initial idea derived from a simple concept - explore the notion of 'division' through design and animation. As a loose idea I felt this would be a great way for each member of the team to creatively invest in there own section, with their own style that ultimately would be held together by the same common tread - things moving apart.
Going a little deeper, 2016 was a seemingly very divisive year, the media would have you believe. In many respects it was this sense of division in the media that put the concept at the forefront of my mind, but I wanted to explore it in an abstract way and ultimately create something positive. Create a world that hinted at this idea of division but where it would actually take you to higher dimensions and almost set you free.
When we spoke as a team the concept evolved into Division & Unity. Things dividing but becoming stronger together. Between the team we wrote a script aimed to drive the overall narrative of the piece. That would be come the backbone to create visual metaphors from.
Through various iterations of style frames and directions, I settled on a look and feel that went back to basics, techniques wise - using C4D's standard render and restricting myself to only 2 render passes and object buffers (Prizes for who guesses the 2 render passes). This meant I didn't get bogged down with render times and was able to render the entire sequence locally on one machine. Sometimes constraints force you to think differently. This piece was definitely an exercise in constraint, both visually and technically. The added beauty of eliminating the technical challenges was that it free'd up time to just focus on the flow of the orb.
The orb symbolises, you, me and ideas. It travels through 5 stages on it's journey through the abstract world - Birth, separation, division, inspiration, individuality.
Design and Direction - Nik Hill (created at Territory Studio for ODD NY)
Type animation - Daniel Hojlund
Production - Joy Whilby
View full credit list here