Virgin Atlantic approached Territory asking us to design and animate a set of informative, character driven explainer animations showing customers how to use their on board Vera entertainment system.
The aim was to incorporate UI graphics with character animation to make a friendly, easy to understand piece. The biggest challenge for us artistically, was coming up with a style that remained on brand, echoing Art and Graft's beautifully crafted safety video, whilst also coming up with something that remained true to Territory.
In order to achieve this, we opted to push more of a hybrid route utilising 3D modelling and animation techniques, rendered with a 2D look and feel, with a bit of motion graphic styled animation transitions thrown in the mix too.
My main role in this project was to lead a small team of freelancers in order to execute the final four videos. I illustrated character concepts and worked with Rachel Chu to turn them into 3D models and was lead designer, rigger, animator and compositor.